News

18/04/2016 09h38

SADIA IS BRAZIL'S MOST VALUABLE FOOD BRAND

The brand, valued at an estimated two billion dollars, featured in a ranking of 50 Brazilian brands from different industries

A survey by consulting firm Millward Brown Vermeer, in partnership with Brazilian magazine IstoÉ Dinheiro, found that Sadia is the most valuable food brand in Brazil. The overall ranking includes 50 Brazilian brands from various industries, such as food, beverage, airline, cosmetics and telecommunications. Compared to the previous year, the brand improved two positions in the overall ranking to finish third.

According to the survey, Sadia is worth two billion dollars. The brand, which in 2015 revised and renewed its product portfolio, is now present in new categories and secured its preference among consumers in multiple segments, including ham, pizza and frozen meals. Also last year, the brand was considered Top of Mind in the food category, reinforcing its commitment to quality and its respect for consumers.

Perdigão, valued at 416 million dollars, also featured in the overall ranking, in the 17th place. The brand also renovated its portfolio in 2015 and reaffirmed its commitment to promoting universal access to protein, by offering high-quality products at fair prices. In 2015, the brand strengthened its portfolio with the return of the spicy Italian sausage, cooked ham and seasoned pork cuts, such as loin and leg.

The survey by Millward Brown Vermeer also examined the “Ten most valuable Brazilian brands in the last 10 years.” Sadia ranked 8th in the overall ranking and was the only food brand to feature in the top 10 list.

About BRF

BRF, which markets its products under the brands Sadia, Perdigão and Qualy, is one of the world’s largest food companies. The company has over 105,000 employees, 35 industrial units in Brazil, 13 plants abroad (six in Argentina, one in the United Kingdom, one in the Netherlands, four in Thailand and one in the United Arab Emirates) and 40 distribution centers. It currently exports its products to over 120 countries.