Initiative benefits families with food purchase cards
To help tackle the Covid-19 pandemic and further strengthen the partnership with retail, BRF, one of the largest food companies in the world, contributed to ABRAS's Super Essential Donation campaign (Brazilian Supermarket Association) with R $ 2.890 million. The amount will be reverted into cards worth R$100.00, which will be distributed to the vulnerable population and can be used in every supermarket in the country. The card is not rechargeable, but it can be used several times in different supermarkets, until the full amount is used.
“ABRAS, which is an important retailer, has a solid relationship with BRF, which strengthens year after year. As we share the belief that working together we can do much more for the country, supporting those who need it most, we decided to embrace the Campaign. In addition to being in line with our Governance criteria, we understand that the impact on communities would be extremely important. ”, says Sidney Manzaro, vice president of Mercado Brasil at BRF.
The donation is part of a total of R$100 million announced by BRF to help fight the Covid-19 pandemic. The initiative contemplates actions in 15 Brazilian states and in countries where BRF has production units, distribution centers and corporate offices.
Supermarkets, industries and individuals or legal entities in general can help in the campaign . Above R $ 5,000, it is possible to make cards in the amount of R $ 100.00 and distribute them to entities or directly in communities that need support. Below R $ 5,000, the amounts will be destined to the NGO Ação Cidadania and converted into basic baskets that will be distributed on a national network to communities in situations of vulnerability in the country. “We decided to strengthen even more this difficult moment that the population has been going through. We launched the Super Essential Donation campaign, following the sector's movement as fundamental and counting on the help of industry partners to make this happen. ”, says João Carlos Galassi, president of ABRAS.
Allies on the ESG agenda
In order to further strengthen the partnership with ABRAS, BRF is a sponsor of the 1st ABRAS ESG National Supply Chain Forum. The event will be held on June 17 and aims to raise awareness in the supply chain about the importance of ESG, address challenges in the sector and share good practices. On the occasion, Grazielle Parenti, vice president of Institutional Relations, Reputation and Sustainability at BRF, will participate in the panel “Social, environmental and economic impact”, which will start at 11:00A.M.
One of the largest food companies in the world, BRF is present in more than 117 countries and owns iconic brands such as Sadia, Perdigão and Qualy. Its purpose is to offer quality food that is increasingly tasty and practical, to people all over the world, through the sustainable management of a long, complex and living chain, which provides a better life for everyone, from the field to the table. Guided by the fundamental commitments of safety, quality and integrity, the Company bases its strategy on a long-term vision and aims to generate value for its more than 95 thousand employees in the world, more than 300 thousand customers and approximately 10 thousand integrated in Brazil, all its shareholders and society.