By the beginning of October, more than 91,000 poultry, pork and other industrialized units were distributed in 14 Brazilian states
Amid the pandemic, the partnership between Mesa Brasil Sesc national food banks and BRF, one of the largest food companies in the world, has benefited families in 18 Brazilian cities with the donation of 255,000 kilograms of poultry, pork and other industrialized products. By the beginning of October, 91,409 units of the products were delivered to vulnerable groups in 14 states of the country.
On average, Mesa Brasil Sesc distributes 40,000 tons of food products each year to more than 6,000 registered care entities, helping to complement the meal of thousands of Brazilians. Amidst the pandemic, with partner diversification, donations grew 21% in the first half of this year over the same period last year.
Ana Cristina Barros, Assistance Manager of the National Department of Sesc, explains that the increase in food insecurity, reflecting the current economic crisis, made the action of Mesa Brasil and its partners even more strategic. “Expanding the donor network to serve a larger number of families is of utmost importance at times like this of the new Coronavirus pandemic.”
Mesa Brasil Sesc and BRF have been partners for four years, through a Christmas campaign that takes many families to the bird that is synonymous with Christmas dinner: the Chester. Mesa Brasil is responsible for the logistics of delivery and selection of organizations, serving the states of Alagoas, Amazonas, Bahia, Ceará, Espírito Santo, Goiás, Minas Gerais, Mato Grosso, Pará, Paraíba, Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Sul, Santa Catarina, Sergipe, São Paulo and the Federal District. In 2019, about 3,000 social institutions registered in the program were included in 380 Brazilian municipalities. The action affects socially and nutritionally vulnerable sections of the Brazilian population.
BRF was one of the first companies to announce donations, at the beginning of the pandemic, in April, in the amount of BRL 50 million to bring food, medical supplies and support to research and social development funds, contributing to efforts to combat the effects of the pandemic. “This initiative reaches hospitals, social assistance organizations and health professionals in the states and municipalities in which the company operates. As a Company that already has a strong presence in Brazilian homes, it is our duty to spread this message of hope and positivity to families in situations of vulnerability, especially at this time of pandemic,” says Grazielle Parenti, director of the BRF Institute.
The world's largest global poultry exporter, BRF is present in more than 130 countries and owns iconic brands such as Sadia, Perdigão and Qualy. Its purpose is to offer quality food that is increasingly tasty and practical, to people all over the world, through the sustainable management of a living, long and complex chain, which provides a better life for everyone, from the countryside to the table Based on fundamental commitments to safety, quality and integrity, the Company bases its strategy on a long-term vision and aims to generate value for its more than 90,000 employees worldwide, more than 250,000 clients, approximately 10,000 members in Brazil, all of its shareholders and for society.