BRF EXPANDS ITS OPERATIONS IN ASIA WITH A NEW OFFICE IN MALAYSIA
Apr 1, 2016 •
The space will conduct business activities and identify new investment opportunities in the country; the company has four plants on the continent
BRF’s new office in Asia, located in Kuala Lumpur, Malaysia, will accelerate the company’s international expansion, especially in Southeast Asia and the Middle East. “We see a big opportunity in Malaysia as a global platform for supplying Islamic consumer markets around the globe,” explained Simon Cheng, BRF’s general director in Asia. BRF already operates four plants on the continent.
The new office will enable the company to compile relevant information more rapidly and to accelerate the mapping of new investment opportunities in the region. “Given Malaysia’s sophisticated consumer base, we also plan to increase our knowledge of local consumption habits. The insights will be transformed into new products that can be sold in different Halal* markets around the world,” said Simon.
Acquisition and Results
In the fourth quarter of 2015, BRF announced a series of acquisitions (distributors, companies and brands) in connection with the company’s strategy of improving its local agility and dominance in sales channels. In Asia, the company acquired Thailand-based Golden Foods Siam (GFS), which is the third-largest exporter of chicken products and enjoys access to important markets, such as the European Union, Japan and Southeast Asian countries.
BRF’s net operating revenue in Asia came to R$3.2 billion in 2015. In the year, the Company sold more than 460,000 tons of food products in the region. Also last year, the company had four of its Brazilian plants authorized to export poultry to Malaysia.
BRF, which markets its products under the brands Sadia, Perdigão and Qualy, is one of the world’s largest food companies. The company has over 105,000 employees, 35 industrial units in Brazil, 13 plants abroad (six in Argentina, one in the United Kingdom, one in the Netherlands, four in Thailand and one in the United Arab Emirates) and 40 distribution centers. It currently exports its products to over 120 countries.
* The Arab word Halal means permissible or allowed. Halal food adopts production criteria that follow strict Islamic precepts. BRF is the world’s largest exports of Halal chicken, including to Malaysia.